Farmstead Partners With Lowes Foods on First Expansion Outside Bay Area
Farmstead, the San Francisco-based online grocer offering low prices and free delivery, is partnering with Alex Lee, parent company of Lowes Foods and Merchants Distributors Inc. (MDI), on its first expansion outside of the Bay Area, which was announced at Groceryshop this week. The move will expand Lowes Foods’ reach without building more physical stores.
In the Carolinas, Farmstead will employ its propriety technology and microhub model—delivery-centric warehouses that serve a 50-mile radius—to help reduce food waste by three to four times and attempt to eliminate food deserts by making fast, inexpensive delivery available to a wider area. Customers will be able to get high-quality local brands, national brands and fresh foods such as meat, dairy and produce from one place with no out-of-stocks, delivery fees or markups…..